Business
Test drive a business and marketing course!
Which pathways are offered?
- Entrepreneurship—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
- Marketing Communications—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising promotions, and public relations activities.
What types of jobs can my student learn about and prepare for?*
Some of the jobs include:
- Administrative Assistant
- Administrative Support Representative
- Customer Service Representative
- Entrepreneur
- Independent Distributor
- Office Manager
- Small Business Owner
- Art/Graphics Director
- Copywriter
- Media Buyer/Planner
- Public Relations Specialist
What is the salary outlook?*
Salaries vary depending on the job title, but approximate sample salaries include:
- Administrative Assistant—$39,850/year
- Customer Service Representative—$34,710/year
- Art Director—$94,220/year
- Copywriter—$63,200/year
- Public Relations Specialist—$61,150/year
*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 10, 2020.
Which industry-recognized, in-demand certifications and exams can my student prepare for?
- ACT National Career Readiness Certification (NCRC)
- Microsoft Office certifications (up to two, each attainable in one semester)
- The National Occupational Competency Testing Institute (NOCTI) Advertising and Design Exam
- A*S*K Entrepreneurship/Management Exam
- A*S*K Fundamental Marketing Concepts Exam
