Test drive a business and marketing course!

Which pathways are offered?

  • Entrepreneurship—This pathway prepares students to formulate policies and direct the operations of a business, corporation, nonprofit, or other organization. In small firms, this may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities.
  • Marketing Communications—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising promotions, and public relations activities.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Administrative Assistant
  • Administrative Support Representative
  • Customer Service Representative
  • Entrepreneur
  • Independent Distributor
  • Office Manager
  • Small Business Owner
  • Art/Graphics Director
  • Copywriter
  • Media Buyer/Planner
  • Public Relations Specialist

What is the salary outlook?*

Salaries vary depending on the job title, but approximate sample salaries include:

  • Administrative Assistant—$39,850/year
  • Customer Service Representative—$34,710/year
  • Art Director—$94,220/year
  • Copywriter—$63,200/year
  • Public Relations Specialist—$61,150/year

*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 10, 2020.

Which industry-recognized, in-demand certifications and exams can my student prepare for?

  • ACT National Career Readiness Certification (NCRC)
  • Microsoft Office certifications (up to two, each attainable in one semester)
  • The National Occupational Competency Testing Institute (NOCTI) Advertising and Design Exam
  • A*S*K Entrepreneurship/Management Exam
  • A*S*K Fundamental Marketing Concepts Exam